Angela Lanza Vassallo
Hi, I'm Angela · Staff Product Designer

10 years designing 0→1 systems at enterprise scale, in education, finance, and workforce planning. AI-native in both process and product.

Selected Work

Case Study · NDA
AI · Finance

Budget Dashboards & AI Assistant

Grew budget coverage from 0.2% to 63%; AI assistant projected to save 33K+ hours a year.
Case Study · NDA
Workforce Planning

Workforce & Headcount Planning

Supported $456M+ in debt payback and earned an IC5 → IC6 promotion.
Case Study
Platform · Higher Ed

Ellucian Experience

Reached 40K+ users and 170+ institutions at launch, and won the EdTech Breakthrough Award.
Case Study
Scheduling · Higher Ed

Unified Academic Calendar

Research-driven scope decision: shipped 2 of 3 calendar views based on real usage data.
Concept Project
Mobile · Public Transit

SEPTA App Redesign

Three personas, three design pillars, and a KPI framework for a transit app concept.

Give me an ambiguous problem and a business outcome to hit, and I'll find the shape of the solution in between.

That instinct traces back to a winding path through advertising, business, and psychology before I found my way to UX. It's what puts me in the rooms where strategy gets decided, not just where it gets executed.

Outside of work, I'm usually sipping a cold brew, planning my next trip, hunting down a new restaurant, or curled up with a good book.

How I Work

Bringing a point of view

I bring a point of view before there is a prototype. In enterprise systems, decisions happen in rooms that default to business logic and engineering constraints. My job is to walk in with user needs already reconciled against both, presenting a unified solution rather than leaving a separate argument to win later.

Partnering with engineering early

The best tradeoffs get made together, not handed off. I bring engineers into the reasoning while we are still shaping the problem, ensuring technical constraints act as early input rather than late blockers.

Letting the data decide

JTBD, journey maps, and usability testing are never just paperwork. They are how hard calls get made without stalling in opinions: deciding which design ships, how features hold up at scale, or how a complex reorg gets sequenced. The right answer lives in the research, not with the loudest voice in the room.

Designing for trust

When the stakes are real, I design for trust. Financial and organizational systems do not get a redo, so the interaction model has to earn confidence rather than just look polished. That means total transparency about what a system knows, what it is guessing, and where a human still needs to check the work.

How I Use AI

A thought partner, not an answer machine

I bring a point of view first, then use AI to find the holes in it. The value is in the pushback, not the output. A critique I have to defend is worth more than a draft I have to fix.

A product team on call

At Meta I worked with role-based agents for PM, engineering, architecture, and QA to pressure-test PRDs, run gap analysis on my own designs, and sequence a build. It let me stress-test a direction before spending anyone else’s time on it.

Designing in the real medium

I move from Figma into code early. What I’m evaluating is then the actual thing, at real data density and real interaction, instead of a picture of it.

A playground inside the product

I build a hidden area inside the real product environment, so options get explored against real components and real data rather than in a sandbox that flatters them.

Governance in CLAUDE.md and skills

I encode the design system, front-end standards, and repeatable workflows so what comes back is on-system by default. Without that scaffolding the output is fluent and off-brand.

Shipping my own code

Front-end changes went into the product directly rather than being handed off as static mocks. No gap between a mockup and something the team could put in front of a real budget owner.

What Colleagues Say

Angie is diligent, insanely thorough, self-directed, creative, and extremely knowledgeable about all aspects of user experience design.

Design Leader, Ellucian
Her manager

She strikes a balance between establishing a strong point of view while remaining truly open to feedback and growing her perspective.

Design Leader, Ellucian
Design partner

Angela has been an incredible thought partner. She is often the first person I turn to when I’m struggling to work through a new problem or context / scope change. Every time, I was impressed by how quickly she took in the new context and helped unpack it.

Product Manager, Meta
Workforce Planning

An advocate for design quality and good user experience while being flexible and realistic with the constraints we have. She ensures her design follows the design system standards and at the same time pushes its boundary whenever she knows it will elevate the user experience.

Product Designer, Meta
Design partner